Overview
UP42, an Airbus-backed geospatial data platform, needed a workspace that showcases its mission of making satellite and Earth observation data more accessible. Sentiform responded by creating an office branding and wayfinding system that draws on visual motifs found in satellite imagery—unifying both functional elements and aesthetic details under a single, geospatially driven concept.

Challenge
To convey UP42’s focus on simplifying geospatial data in a tangible way, Sentiform had to translate Earth observation visuals—commonly seen in satellite images—into a design language suitable for wayfinding and glass applications. The challenge lay in maintaining clarity for navigation and privacy while preserving an authentic representation of satellite-inspired shapes.

Approach
Sentiform’s solution centered on integrating satellite-image-inspired forms into two key areas:
1. Wayfinding
• Directional signage and icons incorporate abstrac patterns, and shapes reminiscent of satellite views—such as agricultural grids or natural landforms—ensuring an intuitive navigational experience.

2. Glass Applications
• Frosted graphics and layered designs on glass partitions echo the same geospatial shapes, providing visual unity while balancing openness and privacy across the office layout.
By aligning both wayfinding and glass treatments under these satellite-derived patterns, Sentiform established a cohesive storytelling thread that continuously references UP42’s passion for Earth observation data.

Outcome
The result is a visually consistent environment where satellite-inspired graphics guide employees and visitors through the space, reinforcing UP42’s core focus on geospatial data. As soon as people enter, they’re immersed in an office branding experience that’s both functional and evocative of the very Earth observation principles UP42 is built upon.

Learn More
Visit Sentiform.com to explore our workplace branding expertise and see how we transform offices into immersive brand experiences, grounded in each client’s unique mission and narrative.
