Home furniture retailer EQ3 has added a 3,600 square foot Palliser Studio to their 6,863 square foot space. This collaboration comes after a Palliser Studio was added to the sister company’s flagship store in Winnipeg, a joint venture complimented by their shared commitment to craft and insistence on longevity.
The studio (store-in-store) concept offers a large footprint within EQ3’s retail space dedicated to Palliser collections. Known for personalized premium upholstery, Palliser Studios include a curated product offering with limitless configuration options, cover choices, leg finishes, and accessories.
Exclusive to Palliser Studio, the space is equipped with a Design Center to help customers configure their ideal sectional, sofa, bed, or chair. The Design Center helps to visualize all options, accessories, and cover choices using large scale fabric and leather swatches and the Palliser Interactive Designer™ (I.D.) – a one-of-a-kind touch screen incorporating 3D modelling technology, live pricing, and endless product details, helping to create an enhanced shopping experience for both the sales associate and customer. Consumers can add products to their virtual cart and email themselves a summary of their custom creations.
This Fall, EQ3 showrooms across Canada will be adding a curated selection of Palliser’s accent chairs and recliners to their product library, furthering the reach and collaborative spirit between the two brands.
“Purchasing furniture can be daunting for some consumers”, says Peter Tielmann, Palliser CEO. “Giving the right amount of choice, while enhancing the buying process, is a key differentiator for Palliser.”
First opened in 2005, EQ3’s Toronto showroom is located on iconic King Street in the city’s Design District. Already established as a destination for residential and commercial interiors within the GTA and beyond, the King Street showroom is proud to be expanding their reach, extending their product offering, and enhancing the overall shopping experience to new and returning customers alike.
