Overview

For Contentful’s Berlin headquarters, Sentiform partnered with toi toi toi creative studio to craft a workplace branding experience that goes beyond basic office signage—encompassing thematic meeting rooms, murals, and custom-branded spaces. This integrated approach not only supports office branding objectives but also gives employees and visitors a richer sense of cultural and creative context.

Thematic Meeting Rooms

In keeping with Contentful’s core identity as a CMS platform, the meeting rooms fall into three distinct thematic categories:

1.  Inspirational Content Creators

Highlighting visionaries such as Susan Kare, Albert Einstein, Isaac Asimov, and Hannah Arendt, among others, these rooms pay tribute to individuals who have significantly shaped the creation and dissemination of civilization’s most valuable content.

2.  Iconic Content Storage Landmarks

Paying homage to renowned institutions—like the Louvre, Getty Museum, Guggenheim, Hermitage, and others —each room celebrates global hubs where humanity’s most important content is curated and preserved.

3.  Berlin Places of Content Creation

Drawing on local culture, rooms inspired by  Spreepark, Philharmonie, and Haus der Kulturen der Welt underscore Berlin’s reputation as a city where groundbreaking art and content come to life.

Murals & Branded Spaces

Beyond the meeting rooms, Sentiform designed murals that honor notable figures—such as Ada Lovelace and Margaret Hamilton—or a Bauhaus-inspired piece celebrating the neighboring AEG Kleinmotorenfabrik by Peter Behrens. These creative flourishes, alongside custom areas like “Ritter Caffe” and “Dream Stacks Nap Room,” add vibrant layers to Contentful’s office branding narrative, inspiring curiosity and dialogue.

Collaboration & Consistency

Sentiform’s close partnership with toi toi toi creative studio ensured a cohesive visual and architectural experience. Every design element—from color palettes to iconography—integrates seamlessly with the interior design, reinforcing a unified workplace branding story throughout the office.

Outcome

By weaving thematic meeting rooms around content creators, global landmarks, and Berlin’s cultural sites, while enhancing the space with murals that spotlight tech pioneers and local heritage, Sentiform and toi toi toi creative studio have crafted a brand-consistent and culturally resonant office for Contentful. Employees benefit from a daily reminder of the company’s mission and the broader world of content creation, while visitors encounter a unique environment that embodies the spirit of office branding at every turn.

Learn More

Visit sentiform.com to explore our workplace branding services and discover how we help organizations transform offices into immersive brand experiences.