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AA Headquarters
Andrew Beasley

AA Headquarters

As an extension to our scope of work on the retrofit of Plant in Basingstoke, we were engaged to work on a Cat B tenant fit out, to create a new headquarters for the UK’s leading provider of roadside assistance, the AA. The relocation marks a significant change in the AA’s vision for the future, with a new modern environment to reflect their forward-thinking ethos and evolving workplace needs.

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Their previous premises were oversized, underutilised and no longer fit for purpose. Responding to an evolutionary change in styles of working, the new space adopts an ‘activity-based working’ model which allows employees to have autonomy over the way they work. As employees continue to favour flexible, hybrid work schedules, the reasons for attending the office have become more focused on socialisation and collaboration. Our design provides a variety of alternative work environments to cater to a diverse range of needs and preferences.

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The design features a range of flexible spaces, including open-plan offices, project pop-out areas, breakout space, to encourage opportunities for spontaneous interaction and collaborative working. Enclosed meeting rooms and private work pods offer options for those needing more privacy. An inviting, double-height reception area provides a welcoming arrival zone for visitors, with accents in the AA’s signature yellow reinforcing their brand identity throughout the space. A feature staircase connects to a new mezzanine floor, with integrated timber steps providing an auditorium seating area for social gatherings, presentations and events.

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The design for the main spaces explored the concept of ‘blending the home into the office,’ rooted in the Scandinavian philosophy of hygge. Characterised by neutral materials and gentle furnishings, the design focuses on wellbeing, comfort and cosiness, blending the comfort of the home with the productivity of the office. Drawing inspiration from biophilic design principles, the space incorporates natural timbers, warm hues and earthy tones.

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The project is targeting BREEAM Outstanding and is WELL Platinum enabled.

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photo_credit Twelve Architects
Twelve Architects
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